Planetary Processing Your brand’s next big moment starts here. From household names to startups and nonprofits, we build brands people love. Client:
Planetary Processing
Your brand’s next big moment starts here. From household names to startups and nonprofits, we build brands people love.
The Breif
The founders at Pure Glow Beauty want to do two things: create clean, cruelty-free beauty products, and to absolutely own the indie skincare space. Enter team OOB.
The Solution
We wanted to create a brand that was loud, proud and unapologetically unique; not just in the beauty and skincare space, but wherever it was found. From packaging and POS to social and paid ads, this identity needed to hold its own and grab attention for all of the right reasons. With a market saturated with minimal and contemporary laboratory inspired brands, we created a bright and bold universe which shows that loud can be premium too. Using type to create background textures gives this identity great flexibility; copy changes for different products, along with the colourways, without the brand losing any of its punch.
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